It takes some understanding of the way humans think to formulate an excellent marketing strategy. There are a variety of different psychological marketing tricks you can use to get inside the mind of the customers and influence their decisions. Here are three proven tricks you can use to help you redefine your marketing strategy:
Authority: Authority involves using the power of influence to persuade people to take action. It’s based on the idea that if a highly reputable source endorses a product or service, the consumer is more likely to buy. Getting an expert in the field to promote your product or service or sharing testimonials from customers who have influence in your industry, are two great ways to use authority to your advantage.
Reciprocity: Reciprocity is the idea that if you give the audience what they need, they will return the favor. One example is when you offer a free trial or promotional deal, the customer is more likely to purchase your product or service. This is one of the best ways to gain repeat customers.
Anchoring: Anchoring involves taking advantage of the idea that people are more likely to do something if they have a reference point to compare it to. One example of seeing anchoring in motion is by running promotional campaigns that feature customers who have used your product and are happy with the results.
Psychological marketing tricks are a powerful way to influence people’s decisions. By understanding the way that people think, you can create a far more effective marketing strategy and reach a much wider audience.