A good sales pitch can provide company-wide benefits and assist you in forming better relationships with your customers. Sales pitches are your opportunity to introduce your brand and show the customer why your company can be the solution to all of their pain points. Here are three tips to write a perfect pitch:
Treat it like a conversation: There is nothing appealing about a traditional sales pitch and the term often comes with a very negative connotation. Successful selling is all about building a relationship with your prospects and demonstrating how your product or service can be the solution to their problems. So try to carry on your interactions with more personable dialogues and let the conversation flow rather than performing a rehearsed monologue for them.
Keep it short and to the point: Customers are more likely to respond to someone who is direct, rather than someone who beats around the bush and holds off on clearly explaining their product’s offerings. Be personable, but make sure you aren’t taking too long to get to the reason of business.
Back it up with facts: A recent study showed that 90% of respondents claimed that hearing positive reviews about a product heavily influenced their buying decisions. So when you are pitching, share information about experiences where your product helped customers in the past. It adds to your credibility and will help the customer feel more confident in committing to a purchase on the spot.
Finding the right pitch that works for you in your business can be tricky and takes a lot of practice. So the next time you come in contact with a customer, use the tips we highlighted above and judge the results for themselves.